Opinions from Pí
Heads-Up
Opinion and field notes on outdoor media in Malaysia, from the people who plan it, buy it and measure it.
Latest
11 Oct 2026 · 5 min read
RM10,000 for a bag handle
What MR D.I.Y.'s billboard teaches us about the economics of attention, and what Uber Eats asked differently.
How to tell if a billboard worked
Four numbers, one baseline and one honest report. A method you can run without a research budget.
On the way
- What a billboard really costs in Malaysia
- Digital or static: how to choose
- Why one media owner can't give you the full picture
- How to read a traffic count
- Five questions to ask before you sign
- What our 900% search lift taught us
Planning outdoor?
Send us the brief.
Brand, objective, timing and budget. Already have a quote from a media owner? Send it for a second opinion.
Send us your briefPrefer email? alexgoh@interactpi.com