190%
organic website traffic
80%media savings
Multiply your impact, not your costs.
We are your independent partner specializing in outdoor marketing. We build campaigns that live in the real world, turning strategies into visibility that drives real-world results.
Results
Outcomes, not impressions.
900%
mobile search
84%media savings
181%
site traffic
78%media savings
Results presented to and verified by the client.
Trusted by brands across Malaysia & SEA
and many many more
Why Pí is different
We give you the unfair advantage.
Independent
No inventory of our own, so no site to push. We search every option.
Objective
Your goal sets the plan. We don't sell space, we engineer attention and outcomes.
Measured on your outcomes
Every recommendation is tested in our planning tools first, then checked against what actually happens.
How we connect the dots
Your campaign, planned on evidence.
Built on our own analysis tools and applied to real client briefs.
PiScorePiMotionMOBIPiHorizon1 · When PiMotion
At 6pm, a 10-minute drive takes 32 minutes.
Drag to see the day change.
2 · How long MOBI
People spend 24 seconds per 100 metres at 6pm.
More time to be read, not just seen.
3 · How it compares MOBI
This corridor's evening peak is 4.2× its morning peak.
Where you show up matters as much as when.
4 · Where they come from MOBI
Half of all trips arrive on just three roads.
A few well-chosen positions can reach most arrivals.
5 · Where they go MOBI
4 in 10 trips leave heading west.
One road takes 26.5% of departures but only 5.5% of arrivals. Be on that route.
Example site: KL Sentral. Figures are illustrative. Data sourced from mobile, traffic and location providers. Source: MOBI (traffic, average week, hour of day; movement, margin of error ±0.8% to ±1.8%).
6 · How good is the site? PiScore
Every site gets a score. This one scores 84 out of 100.
Scored on 11 factors, so you buy on evidence, not emotions. We show the weak spots too.
Example site: Bukit Bintang. Figures are illustrative. Source: PiScore (Pí Interactive, 2026).
7 · Who is there? PiMotion
8 in 10 passers-by are aged 18 to 34. Most earn average income or above.
Lifestyle fit
8 · What do they like and buy? PiMotion
An active, social crowd that spends across every category.
Example site: Bukit Bintang. Figures are illustrative. Source: PiMotion (Pí Interactive, 2026).
Then · Which sites? PiHorizon
Every outdoor format in the country, in one view.
With the insights in hand, we search and shortlist the sites that fit your brief and objective.
You get the shortlist. We do the searching.
Illustrative view of our internal tool. Not to scale.
Planning outdoor?
Send us the brief: brand, objective, timing and budget.
Already have a quote? Send it for a second opinion
The team
You'll work with the people who built this.
Two decades in the industry. In 2018 we went independent, with one agenda: multiply your impact, not your costs.
Alex Goh
Founder
22 years in brand, marketing and media. Former Managing Director Malaysia, Dentsu-Posterscope.
Ching Wah
Co-founder
15 years in media. Previously Dentsu-Meridian Outdoor, Publicis Outdoor and Spark Foundry.
- Golden Bull Award 2025 Winner
- Emerging Bull Award
- Top 50 Digital Award
No one understands media the way these guys do. Extremely result driven, and data centric.
Fazil C27
I can confidently endorse them to anyone in search of effective advertising solutions.
We know every dollar is crucial. We appreciated the high level of professionalism and service.
Experts and great service, from planning, content management, media bookings and advertising campaign management.
Outdoor advertising is a luxury channel… a campaign with the advantage of low-cost, good timing base and reach, to turn our brand as a familiar brand within a specific locality.
Alex managed to realise our brand dream to be on billboards… focusing on solutions rather than other things.
Let's talk
What brings you here?
Pick the one that sounds like you. Alex replies himself.
We have a campaign coming up.WhatsApp Alex →
We ran outdoor and can't tell if it worked.WhatsApp Alex →
We have a quote and want a second opinion.WhatsApp Alex →
We want more reach for less.WhatsApp Alex →
Prefer email? [email protected]