Billboard Marketing in Malaysia

Alex Goh, founder of Pi Interactive, sharing insights on outdoor advertising strategy, billboard messaging, and media effectiveness during a behind-the-scenes moment from his Daily CMO interview.

Billboard Advertising Strategy: It’s Not Where Your Billboard Is… It’s What It Says

In this candid interview with Daily CMO, Alex Goh of Pi Interactive shares why most billboard ads fail — and how powerful messaging, not location, is the real key to outdoor media that converts.

Alex Goh

5 days ago2 min read

Statue of Liberty-themed Maxiflex billboard in Kuala Lumpur Malaysia on busy highway near Petaling Jaya

🗽 Statue of Liberty Billboard Stopped Me in My Tracks (and Taught Me a Lesson in Outdoor Advertising)

Statue of Liberty-themed billboard in Malaysia captures attention with bold creative. A powerful example of standout outdoor advertising in high-traffic urban areas

Alex Goh

Jun 172 min read