In this candid interview with Daily CMO, Alex Goh of Pi Interactive shares why most billboard ads fail — and how powerful messaging, not location, is the real key to outdoor media that converts.

Statue of Liberty-themed billboard in Malaysia captures attention with bold creative. A powerful example of standout outdoor advertising in high-traffic urban areas

In today’s everything-digital era, brands are forced to spend on online ads, competing for attention in a space where people scroll past...