:root{
  --red:#E8443A;
  --ink:#141414;
  --ink-2:#1d1d1d;
  --paper:#F4F0E8;
  --paper-2:#EAE4D8;
  --mute:#8a857b;
  --line:rgba(20,20,20,.14);
  --line-d:rgba(244,240,232,.16);
  --display:'Big Shoulders Display','Arial Narrow',sans-serif;
  --body:'Instrument Sans',system-ui,sans-serif;
  --gut:clamp(20px,4vw,56px);
  --max:1320px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
html,body{overflow-x:clip}
body{font-family:var(--body);background:var(--paper);color:var(--ink);font-size:17px;line-height:1.55;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:inherit}
.wrap{max-width:var(--max);margin:0 auto;padding:0 var(--gut)}
.eyebrow{font:600 12px/1.45 var(--body);letter-spacing:.18em;text-transform:uppercase;color:var(--red);display:flex;align-items:center;gap:12px}
.eyebrow::before{content:"";width:28px;height:2px;background:currentColor}
h1,h2,h3{font-family:var(--display);font-weight:800;text-transform:uppercase;line-height:.92;letter-spacing:-.005em}
h2{font-size:clamp(44px,7vw,104px)}
h3{font-size:clamp(26px,2.6vw,36px);line-height:1}
.btn{display:inline-flex;align-items:center;gap:12px;padding:16px 26px;background:var(--red);color:#fff;text-decoration:none;font:600 14px/1 var(--body);letter-spacing:.08em;text-transform:uppercase;border:2px solid var(--red);transition:.25s}
.btn:active{opacity:.85}
@media (hover:hover){.btn:hover{background:transparent;color:var(--red)}}
.btn.ghost{background:transparent;color:inherit;border-color:currentColor}
@media (hover:hover){.btn.ghost:hover{background:var(--paper);color:var(--ink);border-color:var(--paper)}}
.btn .arr{transition:transform .25s}@media (hover:hover){.btn:hover .arr{transform:translateX(5px)}}

/* NAV */
.nav{position:fixed;inset:0 0 auto 0;z-index:50;transition:background .3s,backdrop-filter .3s}
.nav.solid{background:rgba(20,20,20,.88);backdrop-filter:blur(12px)}
.nav .wrap{display:flex;align-items:center;justify-content:space-between;height:76px}
.nav img{height:34px;width:auto}
.nav ul{display:flex;gap:34px;list-style:none}
.nav ul a{color:var(--paper);text-decoration:none;font:500 13px/1 var(--body);letter-spacing:.12em;text-transform:uppercase;position:relative;padding:6px 0}
.nav ul a::after{content:"";position:absolute;left:0;bottom:0;height:2px;width:0;background:var(--red);transition:width .25s}
.nav ul a:hover::after{width:100%}
.nav .btn.d-cta{padding:12px 18px;font-size:12px}
.m-cta{display:none}
.menu-btn{display:none;min-height:44px;min-width:44px;background:none;border:0;color:var(--paper);font:600 13px var(--body);letter-spacing:.12em;text-transform:uppercase;cursor:pointer}

/* HERO */
.hero{background:var(--ink);color:var(--paper);min-height:100svh;position:relative;display:flex;flex-direction:column;justify-content:flex-end;padding:140px 0 0;overflow:hidden;isolation:isolate}
.hero::before{content:"";position:absolute;inset:0;z-index:-1;background:
  radial-gradient(60% 50% at 85% 20%,rgba(232,68,58,.38),transparent 70%),
  repeating-linear-gradient(90deg,transparent 0 3px,rgba(255,255,255,.035) 3px 4px),
  repeating-linear-gradient(0deg,transparent 0 3px,rgba(255,255,255,.035) 3px 4px)}
.hero h1{font-size:clamp(72px,16.5vw,270px);line-height:.82;margin:28px 0 36px}
.hero h1 span{display:block}
.hero h1 .o{color:var(--red)}
.hero h1 .out{-webkit-text-stroke:2px var(--paper);color:transparent}
.hero-row{display:grid;grid-template-columns:1.2fr .8fr;gap:48px;align-items:end;padding-bottom:56px}
.hero p{font-size:clamp(18px,1.6vw,22px);max-width:560px;color:rgba(244,240,232,.82)}
.hero-cta{display:flex;gap:14px;justify-content:flex-end;flex-wrap:wrap}
.ticker{border-top:1px solid var(--line-d);overflow:hidden;white-space:nowrap;padding:18px 0;background:var(--ink)}
.ticker div{display:inline-flex;gap:48px;animation:tick 40s linear infinite;font:700 22px/1 var(--display);letter-spacing:.08em;text-transform:uppercase;color:var(--mute)}
.ticker b{color:var(--red);font-weight:700}
@keyframes tick{to{transform:translateX(-50%)}}
.load{opacity:0;transform:translateY(34px);animation:up .9s cubic-bezier(.2,.7,.2,1) forwards}
@keyframes up{to{opacity:1;transform:none}}

/* SECTIONS */
section{padding:clamp(80px,11vw,160px) 0}
.dark{background:var(--ink);color:var(--paper)}
.head{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:end;margin:22px 0 clamp(48px,6vw,88px)}
.head p{color:var(--mute);font-size:19px;max-width:520px}
.dark .head p{color:rgba(244,240,232,.7)}

/* about statement */
.statement{font:800 clamp(32px,4.4vw,68px)/1 var(--display);text-transform:uppercase;max-width:1100px;margin:26px 0 32px}
.lede{font-size:clamp(18px,1.6vw,22px);max-width:640px;color:#4b4740;margin-bottom:56px}
.statement em{font-style:normal;color:var(--red)}
.stats{display:grid;grid-template-columns:repeat(3,1fr);border-top:2px solid var(--ink)}
.stat{padding:28px 24px 0 0}
.stat+.stat{padding-left:24px;border-left:1px solid var(--line)}
.stat b{display:block;font:800 clamp(52px,6vw,92px)/.9 var(--display);color:var(--red)}
.stat.wide b{font-size:clamp(44px,5vw,76px);white-space:nowrap;padding-top:.12em}
.stat span{display:block;margin-top:10px;font-size:14px;color:var(--mute);letter-spacing:.04em}

/* three powers */
.powers{display:grid;grid-template-columns:repeat(3,1fr);border:1px solid var(--line-d)}
.power{padding:44px 36px 48px;position:relative;transition:background .3s}
.power+.power{border-left:1px solid var(--line-d)}
.power .n{font:800 15px var(--display);letter-spacing:.2em;color:var(--red);transition:color .3s}
.power h3{margin:70px 0 10px;font-size:clamp(40px,4.2vw,64px)}
.power .role{font:600 12px var(--body);letter-spacing:.16em;text-transform:uppercase;color:var(--red);margin-bottom:18px;transition:color .3s}
.power .soon{display:inline-block;margin-top:24px;padding:6px 10px;border:1px solid var(--line-d);font:600 11px var(--body);letter-spacing:.14em;text-transform:uppercase;color:var(--mute)}
.power p{color:rgba(244,240,232,.72);transition:color .3s}
@media (hover:hover){.power:hover{background:var(--red)}.power:hover .n,.power:hover .role{color:var(--ink)}.power:hover p{color:#fff}.power:hover .soon{color:#fff;border-color:rgba(255,255,255,.5)}}

/* results */
.cases{display:grid;grid-template-columns:repeat(2,1fr);gap:0;border-top:2px solid var(--ink)}
.case{padding:40px 36px 44px 0;border-bottom:1px solid var(--line)}
.case:nth-child(even){padding:40px 0 44px 36px;border-left:1px solid var(--line)}
.case .big{font:800 clamp(80px,10vw,150px)/.85 var(--display);color:var(--red)}
.case .tag{font:600 12px var(--body);letter-spacing:.16em;text-transform:uppercase;color:var(--mute);margin:18px 0 8px}
.case h3{margin-bottom:12px}
.case p{color:#4b4740;max-width:460px}
.case .sub{display:inline-block;margin-top:16px;padding:6px 12px;background:var(--ink);color:var(--paper);font:600 12px var(--body);letter-spacing:.08em;text-transform:uppercase}

/* engine */
.engine{display:grid;grid-template-columns:repeat(3,1fr);gap:0;margin-top:20px}
.stage{padding:36px 32px 40px;border:1px solid var(--line-d);position:relative}
.stage+.stage{margin-left:-1px}
.stage .lbl{font:600 11px var(--body);letter-spacing:.2em;color:var(--mute)}
.stage h3{font-size:clamp(54px,6vw,88px);margin:24px 0 12px;color:var(--paper)}
.stage:nth-child(1) h3{color:var(--red)}
.stage p{color:rgba(244,240,232,.72);max-width:340px}
.flow{margin-top:36px;font:700 20px var(--display);letter-spacing:.12em;text-transform:uppercase;color:var(--mute)}
.flow b{color:var(--red)}

/* tools */
.tools{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.tool{background:var(--paper-2);padding:36px 32px 40px;min-height:380px;display:flex;flex-direction:column;position:relative;overflow:hidden}
.tool .tn{font:600 12px var(--body);letter-spacing:.16em;text-transform:uppercase;color:var(--mute)}
.tool h3{margin:104px 0 28px;font-size:clamp(30px,3vw,44px);line-height:1}
.tool .ans{margin-top:auto;min-height:104px;display:flex;flex-direction:column;gap:4px;padding-top:20px;border-top:2px solid var(--red);margin-bottom:12px}
.tool .ans b{font:800 clamp(26px,2.2vw,32px)/1 var(--display);text-transform:uppercase;color:var(--red)}
.tool .ans span{font:600 11px var(--body);letter-spacing:.16em;text-transform:uppercase;color:var(--mute)}
.tool p{font-size:16px;color:#4b4740}
.tool .meter{position:absolute;right:24px;top:24px;width:76px;height:76px;border-radius:50%;background:conic-gradient(var(--red) 0 84%,rgba(20,20,20,.12) 0);display:grid;place-items:center}
.tool .meter::after{content:"84";position:absolute;inset:8px;border-radius:50%;background:var(--paper-2);display:grid;place-items:center;font:800 24px var(--display)}
.tool .m-cap{position:absolute;right:24px;top:106px;width:76px;text-align:center;font:600 9px var(--body);letter-spacing:.12em;text-transform:uppercase;color:var(--mute)}
.tools-cta{margin-top:40px}
.btn.dark{background:var(--ink);border-color:var(--ink);color:var(--paper)}
@media (hover:hover){.btn.dark:hover{background:transparent;color:var(--ink)}}

/* sme */
.sme{background:var(--red);color:#fff}
.sme .wrap{display:grid;grid-template-columns:1.1fr .9fr;gap:64px;align-items:center}
.sme h2{font-size:clamp(48px,8vw,130px)}
.sme p{font-size:19px;margin:28px 0 36px;max-width:520px}
.sme .eyebrow{color:var(--ink)}
.price{background:var(--ink);padding:40px;color:var(--paper)}
.price .from{font:600 12px var(--body);letter-spacing:.18em;text-transform:uppercase;color:var(--mute)}
.price .num{font:800 clamp(72px,9vw,128px)/.9 var(--display);color:var(--red);margin:10px 0 22px}
.price .num small{font-size:.28em;color:var(--paper);letter-spacing:.06em}
.price ul{list-style:none;border-top:1px solid var(--line-d)}
.price li{padding:14px 0;border-bottom:1px solid var(--line-d);display:flex;justify-content:space-between;gap:16px;font-size:15px}
.price li span{color:var(--mute)}

/* voices */
.voices{display:grid;grid-template-columns:repeat(2,1fr);gap:0;border-top:2px solid var(--ink)}
.voice{padding:40px 32px 20px 0}
.voice+.voice{padding-left:32px;border-left:1px solid var(--line)}
.voice blockquote{font:700 clamp(24px,2.2vw,32px)/1.15 var(--display);text-transform:uppercase;letter-spacing:.005em}
.voice blockquote::before{content:"\201C";display:block;font:800 90px/.7 var(--display);color:var(--red);margin-bottom:14px}
.voice cite{display:block;margin-top:24px;font-style:normal;font-size:14px;color:var(--mute)}
.voice cite b{color:var(--ink);display:block;letter-spacing:.06em;text-transform:uppercase;font-size:13px}

/* team */
.team{display:grid;grid-template-columns:1fr 1fr;gap:20px}
.person{border:1px solid var(--line-d);padding:36px}
.person .ph{aspect-ratio:4/3;background:repeating-linear-gradient(135deg,var(--ink-2) 0 12px,#232323 12px 24px);display:grid;place-items:center;font:600 12px var(--body);letter-spacing:.14em;color:var(--mute);text-transform:uppercase;margin-bottom:28px}
.person h3{font-size:44px}
.person .role{color:var(--red);font:600 12px var(--body);letter-spacing:.16em;text-transform:uppercase;margin:10px 0 14px}
.person p{color:rgba(244,240,232,.72);font-size:16px}
.awards{margin-top:40px;display:flex;flex-wrap:wrap;gap:12px 36px;font:700 22px var(--display);letter-spacing:.1em;text-transform:uppercase;color:var(--mute)}
.awards b{color:var(--paper)}

/* contact */
.contact{background:var(--ink);color:var(--paper);padding-bottom:0}
.contact h2{font-size:clamp(60px,13vw,220px);line-height:.84}
.contact h2 span{color:var(--red)}
.cgrid{display:grid;grid-template-columns:1fr 1fr;gap:64px;margin-top:64px;padding-bottom:80px}
.cgrid p{color:rgba(244,240,232,.75);max-width:480px;margin-bottom:28px}
.cgrid a.mail{font:800 clamp(28px,3.4vw,50px)/1 var(--display);text-transform:uppercase;text-decoration:none;border-bottom:3px solid var(--red);padding-bottom:4px;word-break:break-all}
.addr{font-size:15px;color:var(--mute);font-style:normal;line-height:1.7}
.addr a{display:inline-block;padding:12px 0}
.nav .wrap>a:first-child{display:flex;align-items:center;min-height:44px}
.addr b{color:var(--paper);display:block;letter-spacing:.14em;text-transform:uppercase;font-size:12px;margin-bottom:8px}
footer{border-top:1px solid var(--line-d);padding:26px 0;font-size:13px;color:var(--mute)}
footer .wrap{display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap}

/* reveal */
.rv{opacity:0;transform:translateY(40px);transition:opacity .8s cubic-bezier(.2,.7,.2,1),transform .8s cubic-bezier(.2,.7,.2,1)}
.rv.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){.rv,.load{opacity:1;transform:none;animation:none;transition:none}.ticker div{animation:none}}

@media (max-width:960px){
  .nav ul,.nav .btn.d-cta{display:none}.menu-btn{display:block}
  .nav.open{background:var(--ink)}
  .nav.open ul{display:flex;flex-direction:column;position:absolute;top:76px;left:0;right:0;background:var(--ink);padding:8px var(--gut) 28px}
  .nav ul a{display:block;padding:16px 0;font-size:15px}
  .nav ul a::after{display:none}
  .nav ul li{border-bottom:1px solid var(--line-d)}
  .nav ul li.m-cta{display:block;border:0;margin-top:20px}
  .nav ul li.m-cta .btn{display:flex;justify-content:center;padding:18px}
  section{padding:64px 0}
  .head{margin-bottom:36px;gap:20px}
  .power{padding:28px 24px 32px}.power h3{margin:36px 0 10px}
  .tool{min-height:0;padding:28px 24px 32px}.tool h3{margin:96px 0 24px}.tool .ans{min-height:0}.tools-cta .btn{width:100%;justify-content:center}
  .person{padding:24px}
  .cgrid{margin-top:40px;gap:36px;padding-bottom:56px}
  .hero{padding-top:110px}.hero h1{margin:0 0 28px}.hero-row{gap:28px;padding-bottom:36px}
  .hero-cta .btn{width:100%;justify-content:center}
  .ticker div{font-size:18px}
  .hero-row,.head,.sme .wrap,.cgrid,.team{grid-template-columns:1fr}
  .hero-cta{justify-content:flex-start}
  .stats{grid-template-columns:1fr}.stat,.stat+.stat{padding:24px 0;border-left:0;border-bottom:1px solid var(--line)}.stat.wide b{white-space:normal}
  .powers,.engine,.tools,.voices,.cases{grid-template-columns:1fr}
  .power+.power{border-left:0;border-top:1px solid var(--line-d)}
  .stage+.stage{margin-left:0;margin-top:-1px}
  .case,.case:nth-child(even){padding:36px 0;border-left:0}
  .voice,.voice+.voice{padding:36px 0 8px;border-left:0}
  .voice+.voice{border-top:1px solid var(--line)}
}

/* trusted by */
.trusted{background:var(--paper-2);padding:clamp(40px,5vw,72px) 0;border-block:1px solid var(--line)}
.trusted .eyebrow{margin-bottom:32px}
.logos{overflow:hidden}
.logo-track{list-style:none;display:grid;grid-template-columns:repeat(7,1fr);gap:36px 24px;align-items:center}
.logo-track li{display:flex;align-items:center;justify-content:center;height:60px}
.logo-track img{height:var(--h);width:auto;max-width:100%;object-fit:contain;mix-blend-mode:multiply;filter:grayscale(1) contrast(1.15);opacity:.85}
.logo-track .clone{display:none}
@media (max-width:960px){
  .logos{margin:0 calc(var(--gut)*-1);-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
  .logo-track{display:flex;width:max-content;gap:0;animation:logos 38s linear infinite;background:var(--paper-2)}
  .logo-track li{flex:none;width:140px;padding:0 12px}
  .logo-track .clone{display:flex}
}
@keyframes logos{to{transform:translateX(-50%)}}
@media (prefers-reduced-motion:reduce){.logo-track{animation:none}.logos{overflow-x:auto}.logo-track .clone{display:none}}

/* ===== V2 conversion rebuild ===== */
.hero{min-height:88svh}
.nav .btn.d-cta{white-space:nowrap}

/* contact moments: a short ask after each proof block */
.moment{display:flex;align-items:center;justify-content:space-between;gap:20px 32px;flex-wrap:wrap;margin-top:clamp(40px,5vw,72px);padding-top:28px;border-top:1px solid var(--line)}
.dark .moment{border-color:var(--line-d)}
.moment span{font:700 clamp(24px,2.6vw,36px)/1.05 var(--display);text-transform:uppercase;letter-spacing:.005em;max-width:20em}

/* difference table */
#why h2,#results h2,#pilot h2,#team h2{max-width:16em;margin:22px 0 clamp(36px,5vw,64px)}
.vs{border-top:2px solid var(--ink)}
.vs-head,.vs-row{display:grid;grid-template-columns:.7fr 1fr 1.15fr;gap:24px;padding:20px 0;border-bottom:1px solid var(--line);align-items:baseline}
.vs-head{padding:14px 0;font:600 12px var(--body);letter-spacing:.14em;text-transform:uppercase;color:var(--mute)}
.vs-head .us{color:var(--red)}
.vs-row b{font:700 clamp(18px,1.8vw,24px)/1.1 var(--display);text-transform:uppercase;letter-spacing:.02em}
.vs-row span{color:var(--mute);font-size:clamp(16px,1.4vw,19px)}
.vs-row .us{color:var(--ink);font-weight:500;position:relative;padding-left:22px}
.vs-row .us::before{content:"";position:absolute;left:0;top:.55em;width:10px;height:10px;background:var(--red)}

/* proof cards */
.proofs{display:grid;grid-template-columns:repeat(3,1fr);border-top:2px solid var(--paper)}
.proofs article{padding:36px 32px 12px 0}
.proofs article+article{padding-left:32px;border-left:1px solid var(--line-d)}
.proofs .big{font:800 clamp(88px,10vw,150px)/.85 var(--display);color:var(--red)}
.proofs .tag{margin:18px 0 8px;font:600 12px var(--body);letter-spacing:.16em;text-transform:uppercase;color:var(--mute)}
.proofs h3{margin-bottom:12px}
.proofs p:not(.tag){color:rgba(244,240,232,.75);max-width:22em}
.proofs .sub{display:inline-block;margin-top:16px;padding:6px 12px;background:var(--paper);color:var(--ink);font:600 12px var(--body);letter-spacing:.08em;text-transform:uppercase}

/* pilot steps */
.steps{list-style:none;display:grid;grid-template-columns:repeat(3,1fr);border-top:2px solid var(--ink);counter-reset:none}
.steps>li{padding:32px 28px 8px 0}
.steps>li+li{padding-left:28px;border-left:1px solid var(--line)}
.steps .n{display:grid;place-items:center;width:44px;height:44px;border-radius:50%;background:var(--red);color:#fff;font:800 22px var(--display);margin-bottom:22px}
.steps h3{margin-bottom:12px}
.steps p{color:#4b4740;max-width:26em}
.qa{list-style:none;margin-top:16px;border-top:1px solid var(--line)}
.qa li{display:flex;justify-content:space-between;gap:16px;padding:12px 0;border-bottom:1px solid var(--line);font-size:15px;color:#4b4740}
.qa b{font:700 17px var(--display);letter-spacing:.04em;text-transform:uppercase;color:var(--red);white-space:nowrap}

/* people and quotes */
.team{margin-bottom:0}
.quotes{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:40px}
.quotes blockquote{border-top:2px solid var(--red);padding-top:24px}
.quotes p{font:700 clamp(22px,2.2vw,30px)/1.12 var(--display);text-transform:uppercase;letter-spacing:.005em}
.quotes cite{display:block;margin-top:18px;font-style:normal;font-size:14px;color:var(--mute)}
.quotes cite b{display:block;color:var(--paper);letter-spacing:.06em;text-transform:uppercase;font-size:13px}

/* contact form */
.cgrid{align-items:start}
#leadForm{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin:0}
#leadForm label{display:block}
#leadForm .full{grid-column:1/-1}
#leadForm label span{display:block;font:500 13px var(--body);color:var(--mute);margin-bottom:8px}
#leadForm input,#leadForm textarea{width:100%;background:var(--ink-2);border:1px solid var(--line-d);padding:16px 18px;color:var(--paper);font:400 17px var(--body);outline:0;resize:none;border-radius:0;transition:border-color .25s}
#leadForm input:focus,#leadForm textarea:focus{border-color:var(--red)}
#leadForm .btn{grid-column:1/-1;justify-self:start}
#leadForm .fine{grid-column:1/-1;margin:0;font-size:15px;color:var(--mute)}
#leadForm .fine a{color:var(--paper)}
.family{display:block;margin-top:22px;font:600 12px var(--body);letter-spacing:.14em;text-transform:uppercase;color:#6a665e}

/* sticky mobile CTA */
.sticky{position:fixed;left:50%;bottom:max(16px,env(safe-area-inset-bottom));transform:translate(-50%,220%);z-index:40;display:none;align-items:center;gap:10px;min-height:48px;padding:0 26px;white-space:nowrap;visibility:hidden;background:var(--red);color:#fff;text-decoration:none;font:600 14px var(--body);letter-spacing:.08em;text-transform:uppercase;box-shadow:0 10px 30px rgba(0,0,0,.4);transition:transform .5s cubic-bezier(.2,.7,.2,1),visibility 0s .5s}
.sticky.show{transform:translate(-50%,0);visibility:visible;transition-delay:0s}

@media (max-width:960px){
  .hero{min-height:0}
  .vs-head{display:none}
  .vs-row{grid-template-columns:1fr;gap:6px;padding:20px 0}
  .vs-row span:not(.us){font-size:15px;text-decoration:line-through;text-decoration-color:rgba(138,133,123,.6)}
  .proofs,.steps,.quotes{grid-template-columns:1fr}
  .proofs article,.proofs article+article{padding:28px 0;border-left:0}
  .proofs article+article{border-top:1px solid var(--line-d)}
  .steps>li,.steps>li+li{padding:28px 0;border-left:0}
  .steps>li+li{border-top:1px solid var(--line)}
  #leadForm{grid-template-columns:1fr}
  #leadForm .btn{width:100%;justify-content:center}
  .moment{flex-direction:column;align-items:flex-start}
  .moment .btn{width:100%;justify-content:center}
  .sticky{display:inline-flex}
}

/* ===== outcome-first hero + case studies ===== */
.hero h1{font-size:clamp(46px,9vw,150px);line-height:.88}
.hero-proof{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line-d);margin-top:8px}
.hero-proof a{display:block;padding:22px 20px 26px 0;text-decoration:none;color:var(--paper);transition:background .25s}
.hero-proof a+a{padding-left:20px;border-left:1px solid var(--line-d)}
.hero-proof b{display:block;font:800 clamp(40px,6vw,88px)/.9 var(--display);color:var(--red)}
.hero-proof span{display:block;margin-top:8px;font-size:clamp(12px,1.2vw,15px);line-height:1.35;color:rgba(244,240,232,.75);max-width:16em}
@media (hover:hover){.hero-proof a:hover b{color:var(--paper)}}
.more{display:inline-block;margin:18px 0 0 14px;color:var(--paper);font:600 13px var(--body);letter-spacing:.06em;text-transform:uppercase;text-underline-offset:4px}
.proofs article .sub+.more{margin-left:0;display:block;width:max-content}

.cs-hero{background:var(--ink);color:var(--paper);padding:130px 0 clamp(48px,7vw,96px)}
.cs-hero .back{display:inline-block;margin-bottom:28px;color:var(--mute);font:500 13px var(--body);letter-spacing:.08em;text-transform:uppercase;text-decoration:none}
.cs-hero .back:hover{color:var(--paper)}
.cs-big{font:800 clamp(110px,22vw,320px)/.8 var(--display);color:var(--red);margin:22px 0 18px}
.cs-hero h1{font-size:clamp(34px,5.4vw,84px);max-width:16em}
.cs-lede{font-size:clamp(18px,1.7vw,22px);color:rgba(244,240,232,.8);max-width:36em;margin:22px 0 40px}
.facts{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line-d)}
.facts div{padding:20px 20px 0 0}
.facts div+div{padding-left:20px;border-left:1px solid var(--line-d)}
.facts span{display:block;font:600 11px var(--body);letter-spacing:.16em;text-transform:uppercase;color:var(--mute)}
.facts b{display:block;margin-top:8px;font:700 clamp(20px,2vw,28px)/1.1 var(--display);text-transform:uppercase;letter-spacing:.01em}
.cs-body{padding:clamp(56px,8vw,110px) 0}
.narrow{max-width:860px}
.cs-body h2{font-size:clamp(32px,4vw,54px);margin:clamp(40px,5vw,64px) 0 18px}
.cs-body h2:first-of-type{margin-top:clamp(36px,5vw,56px)}
.results{display:grid;grid-template-columns:repeat(auto-fit,minmax(160px,1fr));gap:0;border-top:2px solid var(--ink);margin-bottom:24px}
.results div{padding:22px 20px 8px 0}
.results b{display:block;font:800 clamp(56px,8vw,110px)/.9 var(--display);color:var(--red)}
.results span{display:block;margin-top:6px;color:#4b4740;font-size:15px}
.todo{border:2px dashed #c9b9a3;background:rgba(232,68,58,.05);padding:18px 22px;margin:0 0 8px;color:#5a544b;font-size:15px}
.todo b{display:inline-block;margin-bottom:8px;font:600 11px var(--body);letter-spacing:.16em;text-transform:uppercase;color:var(--red)}
.todo p{margin:0;max-width:60ch}
.todo ul{margin:0;padding-left:20px}
.cs-cta{padding:clamp(40px,6vw,80px) 0}
.cs-cta .moment{margin:0;padding:0;border:0}
@media (max-width:960px){
  .hero-proof a{padding:18px 10px 20px 0}.hero-proof a+a{padding-left:12px}
  .hero-proof b{font-size:clamp(34px,10vw,56px)}
  .cs-hero{padding-top:110px}
  .facts{grid-template-columns:1fr}
  .facts div,.facts div+div{padding:16px 0;border-left:0;border-bottom:1px solid var(--line-d)}
}

@media (max-width:960px){
  .hero{padding-top:88px}
  .hero h1{margin:0 0 20px}
  .hero-row{gap:20px;padding-bottom:20px}
  .hero p{font-size:16px}
  .hero-cta{display:grid;grid-template-columns:1fr 1fr;gap:10px;width:100%}
  .hero-cta .btn{width:100%;justify-content:center;padding:15px 10px;font-size:12.5px;letter-spacing:.06em;gap:8px}
}